Sausage-makers up and down the country are being urged to start preparing early for the week-long celebration of one the UK’s best-loved national dishes.
British Sausage week, which is organised by Bpex and the British Sausage Appreciation Society, will run from 5-11 November 2012 to make the most of Bonfire Night celebrations and the start of the long wintry nights.
The week marks a great opportunity for any business involved in the manufacture, supply and sale of sausages, either in the retail or catering sector, to boost sales and maximise the marketing benefits. Last year’s campaign, which was fronted by legendary rocker and Slade frontman Noddy Holder, resulted in more than £15.5m worth of media coverage and drove up volume sales of sausages by 15% (compared with the previous four weekly average), or an additional 586 tonnes of sausages sold, at aound £2m in value.
British Sausage Week campaign manager Tina Mulholland said: “With the date firmly set, it’s worth thinking about the many ways to get involved and maximise the benefits to your business.”
“We’re already planning a host of activity to make sure that British Sausage Week generates widespread media coverage – and the scope for businesses and catering outlets to promote their own range of quality-assured sausages, including Red Tractor, during the Week is immense.”
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