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Privacy Policy

PRIVACY POLICY for www.superiorfoodmachinery.com
At Superior Food Machinery we are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us. Our Privacy Policy has been provided and approved by the online solicitors at LegalCentre.co.uk.
This Privacy Policy contains an explanation of what happens to personal data that you choose to provide to us, or that we collect from you whilst you visit this site. Our Privacy Policy should be read in conjunction with our terms of website use.
We do occasionally update this Policy so please do return and review this Policy from time to time.
Information We Collect:

In running and operating this website we may collect and process certain data and information relating to you and your use of this site. This data and information is detailed below:
Details of visits to our website and the pages and resources that are accessed, including, but not limited to, traffic data, location data and other communication data that may assist us in understanding how visitors use this website.
Information that visitors provide to us as a result of filling in forms on our website, such as when a visitor registers for information or makes a purchase.
Information provided to us when our visitors communicate with us electronically for any reason.
Use of Cookies:
At Superior Food Machinery we want to make sure that the website we operate looks as good as possible but also is easy for you to use. To help us to do this, our website uses cookies.

Cookies help us to assess how you use our website and also how we can improve our website. This means we have the information we need to regularly evaluate whether our website really meets your needs. Some of the cookies we use improve the functionality of our website, so if you choose to disable cookies on your browser, you might find that you can't access some aspects of our website, or that parts of the website don't function in the way that you might expect them to.

What Are Cookies?
A cookie is a small file of letters and numbers that we put on your computer if you agree. Cookies allow us to recognise that you have visited our website before and remember your preferences.

Cookies can help us to remember your website login so that you don't need to type it into the website every time you return, or to remember the goods that you have clicked to purchase on one page so that they are added to your basket.

Cookies also help us to collect information about the way you use our website which helps us to ensure any advertising that you see is relevant and useful to you.

How We Use Cookies
Our website uses 11 cookies. These cookies allow us to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and to improve our website. We are required by law to provide you with clear and comprehensive information about the cookies that we use and if this page does not answer all of your queries you should contact us.

Our cookies do not store information which could be used to identify you personally, such as your contact details.

We use the following cookies:

Strictly Necessary Cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them below:

vscommerce - A session identifier cookie that disappears after the browser is closed. This is a unique ID that references the database entry holding information such as the basket contents, logged in status and other information.
VSCurrency - An identifier that references the currency the prices are displayed in.
VSVatPrices - An identifier that references if prices are shown inclusive or exclusive of VAT.
VSCategoryGroup - An identifier that references the last top level category visited.
VSCourierID - An identifier that references the courier the customer has selected.
VSCountryID - An identifier that references the country the customer has selected.
VSWishlistId - An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.
VSWishlistToken - An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.
vs_username - The login username of the visitor but only if the visitor selected for the website to remember their credentials.
vs_password - The login password of the visitor but only if the visitor selected for the website to remember their credentials.
Google Analytics - Non-personal information used to track a visitors route through the website. This is used to find at which point customers have abandoned the checkout process and is used to improve the website. You can read more information on the cookies used by Google Analytics uses on its information page https://developers.google.com/analytics/resources/concepts/gaConceptsCookies#cookiesSet

3rd Party Cookies
The information set out in "How We Use Cookies" relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Our website uses Third Party Cookies from the providers found in the table below, if you require further information about what those cookies are or how they are used, you should contact those providers directly.
Add This
Facebook
Pinterest
Google Plus
Twitter You can choose to share content from our site with others via the social networks listed on the left, and so you may be sent cookies from these websites.
Trust Pilot Our customers are able to review our service via Trustpilot, an online consumer watchdog portal, and to facilitate this Trustpilot may send you cookies.
eKomi Our customers are able to review our service via eKomi, a provider of intelligent feedback systems, and to facilitate this eKomi may send you cookies.
Who's On Our site enables visitors to request and participate in online chats with our customer services team, and cookies may be sent to you to enable this
functionality by Who’s On – an independent software company that provides live chat and visitor interaction solutions for business websites.
Google
Bing
Criteo Remarketing We utilise the online advertising services of the third party companies listed on the left, and each of their sites use may set cookies to help identify which adverts are clicked on/interacted with.
Predictive Intent provides us with analytics data on the performance of our site (such as how frequently pages are visited, number of visitors, etc.) and it uses cookies to help deliver this service.
Omniture provides us with analytics data on the performance of our site (such as how frequently pages are visited, number of visitors, etc.) and it uses cookies to help deliver this service.
Lead Forensics provides us with analytics data on the performance of our site (such as how frequently pages are visited, number of visitors, etc.) and it uses cookies to help deliver this service.
Affiliate Future
Affiliate People
Affiliate Window
Affilinet
Belboon
Buy.at
Comission Junction
Coull Video Performance Network
Direct Agents Performance Network
Doubleclick
Epic Advertising
Euroads
FusePump Feeds & Affiliate Tools
GDM Digital
Google Affiliate Network
Health Affiliate Network
Ignite Bingo
Impact Radius
Income Access
Intela
LinkShare UK
Monetise - The UK CPA Network
MyThings
Netfillia Uk
Netklix
OMGPM.com OMG Network
Omnicon Affiliates & Digital Parnerships
Paid On Results
Pricerunner
Silvertap
Smart Quotes
Submission Technology Pay by Performance Marketing
The Affiliate Gateway
The Slice Network
TradeDoubler
TradeTracker UK
WOW TRK
Webgains
Zanox We utilise the affiliate marketing services of the third party companies listed on the left, and each of their sites use may set cookies to help record the performance of the affiliate services provided.

How Do I Block Cookies?
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Precisely how cookies are blocked will depend upon the browser that you use. If you would like further information please contact us.

What Will Happen If I Disable Cookies?

If you choose to disable access to cookies on your browser you will not be able to login, register or purchase from this website.

Information on how to disable cookies in popular web browsers can be found below:

Web Browser PC Instructions MAC Instructions

Click on the tool icon at the top right of your browser window and select 'Settings'
Click the 'Show advanced settings' link, locate the 'Privacy' section, and select the 'Content settings' button
Now select 'Block sites from setting any data
Click on 'Tools' at the top of your browser window and select 'options'
Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
Now select 'Block sites from setting any data'
Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
Ensure that your Privacy level is set to block all cookies, which will enable cookies in your browser
Settings above Medium will disable cookies
Click on 'Explorer' at the top of your browser window and select 'Preferences' options
Scroll down until you see 'Cookies' under Receiving Files
Select the 'Never Ask' option

Firefox 13
At the top of the Firefox window, click on the Firefox button and then click Options.
Then select the Privacy icon
Set Firefox will dropdown: to Use custom settings for history.
Untick Accept cookies from sites to disable cookies them.

Firefox 12
Click on 'Tools' at the top of your browser window and select 'Options'
Then select the Privacy icon
Click on Cookies, then deselect 'allow sites to set cookies'
Click on the Cog icon at the top of your browser window and select the 'Preferences' option
Click on 'Privacy', check the option that says 'Block third-parties and advertisers'
Close the window with the close icon'

Opera
Click on the Opera icon in the top left.
Select Settings > Quick Preferences.
Uncheck "Enable Cookies".
Click on the Opera icon in the top left.

Use of Your Information:

The information we collect is used for our own use in developing our website and also occasionally by advertisers on this site. In addition, we may use the information for the following purposes:

To provide you with information relating to our website, products or our services that you request from us.
To provide you with information on other products that we feel may be of interest to you.
To meet our contractual obligations to you.
To notify you about any changes to our website, including improvements, and service or product changes that may affect our website.

If you are an existing customer, we may contact you with information about goods and services similar to those that you have expressed an interest in previously via our website.
Finally, we may use your data, or allow carefully selected third parties to use your data, so that you can be provided with information about unrelated goods and services which we consider are likely to be of interest to you. We or they may contact you about these goods and services by any of the methods that you consented to at the time your information was collected.

If you are a new customer, we will only contact you or allow third parties to contact you only when you have provided consent and, only by those means you provided consent for.
If you do not want us to use your data for our or third parties use then you wil always have the option to object to such use.

Storing Your Personal Data:

Information that we collect may on occasion be transferred and stored outside of the European Union for the purpose of supplying our goods or services to you. By submitting your personal data, you agree to this transfer, storing or processing. We will always take all reasonable precautions to make sure that your data remains secure and is handled in accordance with this Privacy Policy.

Data that is provided to us is stored on our secure servers. Details relating to any transactions entered into on our site will be encrypted to ensure its safety.
The transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and transmission of such data is therefore entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain parts of our site, you are responsible for keeping this password confidential.

Disclosing Your Information:
Where applicable, we may disclose your personal information to any member of our group. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any).

We may also disclose your personal information to third parties:
Where we sell any or all of our business and/or our assets to a third party.
Where we are legally required to disclose your information.
To assist fraud reduction and minimise credit risks.

Third Party Links
You mind find links to third party websites on our website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

Access to Information:
The Data Protection Act 1998 gives all individuals the right to access personal information that is held about them. You can request a copy of any information that we hold about you. Please note that any request for this information may be subject to payment of £10 which covers our administrative costs. Please contact us if you wish to make such a request.

Contacting Us
If you have any questions or queries relating to this Privacy Policy then please contact us at info@superiorfoodmachinery.com or call us on (0161) 366 1777.

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